The Mixtape Awards, the first national awards ceremony for DJs, and aspiring DJs, was created to bring recognition to the most influential DJs in the world. Founded by marketing and promotion mogul, Justo Faison the Mixtape Awards celebrate the promotional achievements of the “The Mixtape”. The mixtape is a tailor made tool that adopts the concept of music and fuses it with brand awareness. It is an effective promotional tool for corporate America to reach audiences of all ages. For example, Reebok launched a sneaker line for rappers Jay Z & 50 Cent Sean Carter, Scion mixtape tour which was hosted by top mixtape DJ’s and celebrities, Guitar Junky with their Seagull S6 review and Electric Guitars, LRG mixtapes with marketing campaigns surrounding this concept, an NBA Locker Room Mixtape Series.
This unique award ceremony brings thousands of DJ’s to a forum, attracting celebrities, tastemakers and fortune 500 companies. Previous Awards Ceremonies have attracted celebrities, industry execs, and artists such as P. Diddy, 50 Cent, Common, Fat Joe, Mehki Phifer, Lil Kim, Red Man, Kevin Liles President of Warner Music Group, Wu-Tang Clan, Rob Stone CEO of Cornerstone/Fader Magazine, Grandmaster Flash, Gang Star, Cuppabean, George Nelson Urban Editor for Billboard, Bill Duke, Kay Slay, Funkmaster Flex, Kid Capri, DJ Red Alert and numerous others.
This has been the awards tenth successful year, bringing forth future business ventures and partnerships such as: Jus Muzik Group, The Mixtape Documentary II, Justo Mixtape Allstars, and Justo Mixtape All-stars on Radio & Television.
Awards Launched: Oct 5, 1995
Life of the Awards: 10 Years
Corporate Name: The Mixtape Awards
Over all Attendance: 10,000+ Guests
Impact: Thousand of DJ’s & Millions of listeners
Corporate Head Quarters: New York City & Delaware
Ad Sales: New York City
Financing: Privately Funded
Major NYC venues: (Note: all venues were filled to capacity) Hammerstein Ballroom, Apollo Theater, Club Speed, BB Kings, Manhattan Center
Media Coverage: (National and Local) BET, Billboard Magazine, Hits Magazine, New York Times, The Source Magazine, VIBE Magazine, Remix Magazine, FADER Magazine, Complex Magazine, Video Music Box, All Hip Hop Online, MTV /Online, XXL Magazine, Daily News, News Day, UPN News